Why Partner With Us

SOCIAL IMPACT
Direct funding towards clean water infrastructure, education and bursaries, creative arts and poverty-relief initiatives.

BRAND IMPACT
Turn every aluminium can into a powerful, co-branded communication platform — at conferences, sporting events, schools, hospitality venues and corporate activations.

SUSTAINABILITY
Replace single-use plastic bottles with infinitely recyclable aluminium while creating opportunities for recycling and circular-economy initiatives.

MEASURABLE VALUE
Structure partnerships through commercial purchases, qualifying Section 18A donations, or a combination of the two — creating a model that can deliver both business and social value.

MORE THAN WATER

Your water spend can do more.

50% HUMAN transforms something organisations already purchase — drinking water — into a mechanism for funding change.

A partnership can connect:

Hydration → Brand Visibility → Social Impact → Sustainability → Community Funding → PR & Storytelling

That is a much more compelling story than simply “buy our water because aluminium is sustainable.”

YOUR BRAND. YOUR CAMPAIGN. YOUR IMPACT.

Our premium 300ml aluminium cans become mobile billboards for purpose.

From a corporate conference or golf day to an airline, school, restaurant or major sporting event, every can creates an opportunity to communicate what your organisation stands for.

Custom branding. Social impact. Sustainable packaging. One platform.

FLEXIBLE PARTNERSHIP MODELS

Commercial Partnership
Purchase custom-branded 50% HUMAN water for events, employees, clients, hospitality or campaigns. The commercial transaction is invoiced in the normal course of business, while 50% HUMAN directs up to 50% of its profits towards impact initiatives.

Impact Donation
Make a qualifying donation towards an approved 50% HUMAN public-benefit initiative. Where the requirements of Section 18A are satisfied, an appropriate Section 18A receipt may be issued.

Blended Partnership
Combine a commercial water purchase with a qualifying donation, allowing part of the budget to deliver branded water and marketing value while another part directly supports an approved impact initiative.

Tax treatment depends on the nature of the transaction and applicable South African tax legislation.

WHY ALUMINIUM?

Infinitely recyclable — aluminium can be recycled repeatedly without losing its inherent material properties.

Up to 95% less energy — recycling aluminium can require around 95% less energy than producing primary aluminium.

Lightweight — lower weight can improve transportation efficiency compared with heavier packaging such as glass.

No plastic bottle — helps organisations reduce reliance on single-use plastic beverage bottles.

ONE PARTNERSHIP. MULTIPLE OUTCOMES.

Water is the product. Impact is the purpose.

Whether you're a corporate, school, hospitality group, airline, sporting organisation, entrepreneur or donor, we can build a partnership around your objectives.

Your brand can hydrate people, fund change, reduce plastic and tell a story worth sharing, all through one can of water.

PARTNER WITH 50% HUMAN

Let’s turn your next water purchase, campaign or donation into measurable impact.