Water is something we all need. We believe it can also become a powerful vehicle for change.

 

50% HUMAN is a South African social-impact platform that uses water as a funding mechanism to create measurable, sustainable change.

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We transform something as simple as everyday hydration into liquid capital, unlocking funding for clean water infrastructure, education and bursaries, creative arts, poverty relief and community development.

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As a registered Non-Profit Company and Public Benefit Organisation, our purpose goes beyond selling premium water. We reinvest up to 50% of our profits into social-impact initiatives, and qualifying donations can support projects through our Section 18A framework.

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Every Can Has a Purpose

Our premium water is packaged in infinitely recyclable aluminium cans that can become far more than packaging.

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For our partners, every can can serve as a mobile billboard for purpose, carrying a corporate campaign, school identity, event, sustainability message or social-impact story while simultaneously helping generate funding for change.

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This allows corporates, schools, donors and event partners to turn something they are already consuming, water, into an opportunity to create measurable social and environmental value.

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From Hydration to Impact

Our impact focuses on areas where sustainable investment can create lasting change:

 

Water Infrastructure & Poverty Relief
Supporting clean-water access through boreholes, filtration, storage, rainwater harvesting and community water initiatives.

 

Education & Bursaries
Creating opportunities for young people through education support and bursary funding.

 

Creative Arts
Helping unlock opportunity and human potential through creative arts initiatives.

 

Sustainability & Circularity
Replacing single-use plastic with recyclable aluminium and encouraging recycling programmes that can create additional economic value.

 

We also work with trusted humanitarian organisations, including Gift of the Givers, to help direct water and resources to communities where they are needed.

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One Can. Multiple Outcomes. Lasting Impact.

We believe businesses, schools and individuals shouldn't have to choose between everyday consumption and creating positive change.

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With 50% HUMAN, they can do both.

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Drink Water. Fund Change.

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Hydrate With A Purpose.